In today’s era, everything is all about marketing. How well can you promote or advertise your product? Rather how well can you convince your customer to buy your product?
Many times, we go to a store to buy something and return back buying some different thing. Interestingly, we do not even have a justification for that. Ever thought what is the reason behind this? Honestly speaking, it is none of our faults, it’s just a trap set up by the marketing experts behind the scenes.
Let us know some interesting secrets that marketing experts use to confuse us in the stores:
1 You will not believe that rebranding or slightly changing the recipe increases the value of the product. Just updating the looks of an ordinary cake into fancy muffins or cupcakes, brings glory to the cake.
2 Smartly composing the menus of restaurants. Using family images to make it nostalgic will create good memories. Using warm colours to arouse the appetite better. Always remember we start with the upper part of the menu first and that’s why all expensive dishes are placed there.
3 To make sure that customers do not avoid a product on the basis of its pricing, experts add a similar product on the shelf with a higher price so that the initial one will seem cheap enough by comparison.
4 Sometimes item is packed in a plastic package, but the package will contain two or four numbers of the same item. Experts know that we are too lazy to open the plastic package and take just one, instead people take the whole package. Secondly, the store may give some discount on this kind of package.
5 Many stores are arranged so that customers go counterclockwise. Interestingly, we always turn left and most frequently look at the middle shelves to the right, exactly where merchandisers put the expiring or most expensive goods.
6 Surprisingly, the carts provided to us make so much noise and we slow down to avoid it. This makes us spend more time at the store, taking a good look at the offers and probably buying more.
7 Have you ever noticed in chewing gum ads that people always take two pieces at a time. Amazingly, it’s a trick to make you think it’s the correct way to chew it forcing you to buy twice as many during the same period of time.
8 Manufacturers always try to exaggerate their product by saying that their product is recommended by 9 out of 10 people in the country.
9 Studies have proven that products for women and girls cost 7% more than similar products for men and boys. The only difference is their colour, and due to the opinion that women are the best customers.
10 Marketing experts have a great skill in manipulating terms when writing descriptions of food products. Most of the time they write ingredients in code numbers/names, and this is more prevalent in ingredients like food colour, preservatives etc. Even cheese which is separately packed in slices actually may have less content of real cheese, and this figure could be as low as 51%.
So, friends, my advice will be that whenever you go to malls or big stores, please check the contents, expiry date etc (especially of food items and over the counter drugs). Please do not get tempted by some exciting offers, buy only what is required by you and not something is available on discount, which is not immediately required, because these kinds of offers are available round the year.
At the end happy and sensible shopping.
Waiting for your vies on this blog.
Anil Malik
Mumbai, India
27th May 2022
Prakash Mahadalkar
Good info on marketing tricks and tips to avoid falling into trap to buy unwanted products. Most producers spend huge amount of money on marketing their products with tall claims and many fall for it.