In today’s weekend blog, I am writing about Women’s Cricket.
3rd November 2025, DY Patil Stadium at Navi Mumbai. On that day, the Indian Women’s Cricket team won the ODI Women’s Cricket World Cup (WCWC), defeating South Africa by 52 runs. Indian women won the first ODI World Cup, and this win brought them to the mainstream of the cricketing world, and now various brands are looking towards the women players as the next cultural icons. Presently, cricket is not only a sport, it has also become a brand engine. This was the time when women cricketers left the cricket pitch and landed on the brand wagon pitch.
As soon as they lifted the trophy, the instagram followers of all women cricketers started increasing by leaps and bounds, and advertising agencies started pursuing them for their respective Brand Endorsements. This win turned the deals of lakhs into deals of Crs.
Now let us take the case of a few key players of this winning women’s cricket team.
1 Harmanpreet Kaur, captain
Her earlier brand value was estimated at Rs 25 cr, and overnight it increased to Rs 35-40 Cr. Earlier she used to endorse Puma, Ceat, JBL, and now she is already in talk with Swiggy, Surf Excel, and Coca Cola.
Within 24 hours of victory, Swiggy signed her, and her campaign is being focused on “delivery like Harman- fast, on the dot and winning’. Coca Cola’s campaign is on the line-“Open Happiness-Open victory”.
The value of Harman’s instagram post has increased from Rs 3 lakhs to Rs 8 lakhs.
2 Smiriti Mandhana
Beauty with brains to beauty with brands. Her earlier brand value was estimated at Rs 20 Cr, and overnight it has jumped to Rs 30 Cr. Earlier she used to endorse Nike, Boost, and now she is adding new deals from L’Oreal, Nykaa, Phone Pe.
Nykaa has signed Smiriti and campaign is “ Glow like Mandhana-On & Off the field”.
Phone Pe campaign is “ Smart transaction like Smirity- win in one click”.
Value of one instagram reel has jumped to Rs 12 lakh.
3 Shefali Varma
Queen of Gen-Z. Her earlier brand value was Rs 10-12 Cr, which has jumped now to Rs 18-20 Cr. Earlier she used to endorse SG bats, Red Bull, and now she is getting new deals from boat, Zomato etc.
Boat campaign is “ Shefali Ki Tarah Boom-Boom-Boom ( while hitting six).
Zomato campaign is “ Shefali ki bhookh-jeet ki bhookh.
After winning the player of the match award, overnight her instagram followers increased from 1 million to 2.5 million.
4 Deepti Sharma
From silent killer to silent millionaire.
Her brand value has jumped from Rs 8-10 Cr to Rs 15-16 cr.
Earlier she used to endorse for My Fitness, Banyan Nation and now she has added brands like Tata Tea and Amul.
Winning the World cup means, emotional connect with the market. People think the team win is their own win, and brands cash on this emotion
Girls are new cricket watching audience, this give the chance to products promoting beauty, fitness, food brands, etc to use women cricketers to endorse these products.
In the year 1983, when Kapil Dev’s team won the ODI World cup, people distributed Ladoos, but when Harmanpreet’s team won the women ODI World Cup, Swiggy got 2 lakh orders for Burgers only, as people were watching TV at late night and they were feeling hungry, so to celebrate victory they ordered Burgers and Pizzas.
India’s this World cup victory means:
- New endorsement market worth Rs 500 Cr
- Additional 10 million new followers on social media.
- Girls will be now accepted as new role model.
- New face of brand will be a girl.
In the end this world cup victory is going to open doors for new perspective of brand endorsement.
Anil Malik
Mumbai, India
14th November 2025